Hoka One One have announced the signing of triple Ironman World Champion Jan Frodeno on a multi-year deal that will see the German triathlon superstar wear the brand’s footwear for the next three race seasons.
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Yet Frodeno’s move from Asics – who he has raced in since 2003 and broken Iron-distance world records, the Kona course record and recorded Ironman 70.3 world titles while wearing – is a major result for the brand, and displays Frodeno’s continued quest for further triathlon performance gains some 20 years after the start of his triathlon career. “Life is short,” says Frodeno. “The thing you should fear is regretting not trying at the end of it.”
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