H&M has released the pre-drop of its “flirtatious and feminine”
collaboration with the Colombian designer Johanna Ortiz.
The vibrant print-fuelled collection features a “flamboyant colour
palette, exotic floral prints and glamorous silhouettes that have become
synonymous with Ortiz’s brand of feminine dressing,” explained H&M in a
statement, with the collection offering elegant day-to-night options.
Commenting on the collaboration, Johanna Ortiz, designer and chief
executive, said in a statement: “The prints all come from my obsession with
the flowers, the palm trees and the beautiful colours I am blessed to see
out the window when I wake up at home in Cali, in my native Colombia.
“The imprint of Latin America and its uniquely festive atmosphere is
something that can be felt in each Johanna Ortiz design, so I’m thrilled
that so many women in the world will have a little piece of Colombia in
their wardrobes thanks to the Johanna Ortiz x H&M collaboration.”
An exclusive pre-drop of four dresses have been released today, December
3 in selected stores and online at hm.com, with the main collection set to
follow in March 2020.
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The pre-drop capsule highlights four styles that H&M states are
“synonymous with Johanna Ortiz’s flirtatious-yet-effortless aesthetic” – a
tunic dress, a wrap dress, a mini dress and a tiered floor-length style.
These dresses feature four exotic floral prints from Ortiz’s archive
‘Wild Roses’, ‘Orchid Paradise’, ‘Cacatua’ and ‘Coquelicots’ featured in
new colourways of warm yellow, dusty pink, forest green printed and
coral-infused dark brown.
The styles have also been “reinvented for a new audience” with ruffles,
rippling cuff and hem details.
Maria Östblom, head of womenswear design at H&M, added: “Discovering the
world of Johanna Ortiz’s exuberant design, her use of colour and her
exceptional flair for dramatic silhouettes has been a great experience for
the whole design team.
“They have been working closely with Johanna throughout the whole
process, enjoying her extraordinary hospitality in her beautiful home in
Cali. We are thrilled to be able to celebrate Colombia’s rich history and
craftsmanship and to bring Johanna’s signature happiness-inducing designs
to the H&M customer.”
Images: courtesy of H&M