In 2015 Asos – the global online retailer for the Gen-Z and millennial
demographic – announced its commitment to reduce its carbon emissions by 30
percent with its Carbon 2020 strategy. Now, as the strategy comes to a
close, the brand has announced that it has successfully achieved its goal
revealing the results in annual carbon report.
Highlights in the report, which is available on the Asos plc site, show
that the company had three years of consecutive reductions in carbon
emissions per order, and an 18 percent reduction in customer delivery
emissions in the 2018/2019 financial year – which can be attributed to the
opening of a new fulfillment center in Atlanta, GA.
As part of its Carbon 2020 strategy, Asos prioritized increasing energy
efficiency, reducing delivery and packaging emissions, and increasing its
use of renewable energy.
“They were broad aims that helped us to define and focus our work on
short-term goals,” Asos’ chief executive officer Nick Beighton said of the
Carbon 2020 strategy. “Five years on from the launch of Carbon 2020, we’re
incredibly proud to have achieved everything we set out to—with a landmark
reduction in carbon intensity per customer order of a staggering 30 percent
since 2015, and consecutive reductions delivered every year since the
strategy landed.”
Image courtesy of Asos