BHLDN, the contemporary bridal retailer owned by Anthropologie, has
announced a new promotion called the “Brides Save Lives Giveaway,” in
which it will give 100 free gowns to deserving brides-to-be.
The retailer will select 100 brides who are making a difference in
their communities amid the COVID-19 pandemic to benefit from the
promotion. Each will win a BHLDN gown of her choice.
The giveaway is open to first responders, caregivers, healthcare
providers, workers at local businesses and those caring for children
or family members. The retailer has invited candidates fitting this
description to nominate themselves through the BHLDN website.
“The BHLDN team is in awe of the passion and commitment of all
essential workers, especially our brides,” Lori Conley, general
merchandise manager of BHLDN, commented in a statement. “When they
should be enjoying their engagements and planning their special days,
they are instead managing the stress of uncertainty and giving of
themselves to ensure that our communities are safe. ‘Brides Save
Lives’ is a way for us to give back for their bravery and service,
spread some BHLDN magic, and celebrate the fact that love does,
indeed, conquer all.”
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