In order to mark the departure of the emperor Akihito’s 30-year-long period on the throne, one entrepreneurial company in Japan now cashes upon the transfer of seat to new emperor and selling cans containing “the air of the outgoing era” — a breeze at $10.
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The shelves were hit on Monday by the can filled with “the air of Heisei” — the 30-year reign of current Emperor Akihito and the price of each can is 1,080 yen ($9.60). The company hopes to sell around 1000 units of these air cans.
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