Woodward Avenue is a major thoroughfare in downtown Detroit. From it, you can see two very unique golf courses, close in proximity but miles apart in every other way.
The first course, the Detroit Golf Club, is a lush 36-hole Donald Ross design. Privately owned and operated, DGC is set to host the inaugural Rocket Mortgage Classic this week. This will be the PGA Tour’s first regular event in Michigan since the Buick Open ended in 2009 and the first regular tour event ever for the city of Detroit.
The second course, Palmer Park, is city owned and currently closed. The grass is overgrown, but you can see the bones of a once proud 18-hole municipal track, winding through the 296 acres of the larger public park space of the same name. Originally opened in 1927, the Palmer Park golf course has always been a piece of inner-city Detroit’s fabric. But now it sits empty.
Niall Hay, the Chairman of the First Tee of Greater Detroit, is working hard for these two courses to help each other, and at the same time, help thousands of underprivileged kids in Detroit learn the great game of golf and all the positive things it can bring to their lives.
The First Tee of Greater Detroit was one of the program’s very first chapters. It began in 1997 as a partnership with the LPGA, the Masters Tournament, the PGA of America, PGA Tour and the USGA with a simple goal to get more kids playing golf. It started as a way to bring affordable golf to communities that needed it. Detroit was an obvious choice, but eventually, like so many other things in Detroit, the economic recession caught up to it.
But in 2012, Hay, a former member of the Ohio State golf team, decided to look into exactly what went wrong with the First Tee program in Detroit. First, he met with past chairmen and former board members. They all gave the same story. The program just died a slow death as the funding dried up. Members of the board moved on to different things. But they all said it was a great organization and one of them suggested that Hay start it back up. “I was looking to potentially join a board, not found one,” Hay said with a chuckle. But it was him or no one. So he did it.
A small group in the city of Ann Arbor was already working with the First Tee on getting a chapter started for Washtenaw County, but funding was proving, yet again, to be an issue. So Hay and others had to wait for that to be resolved before they could obtain a letter of intent for a chapter in Detroit from The First Tee. But he was certain that his community needed the program in place.
“If we were going to do this,” Hay said, “we need to do it in the city of Detroit, in the inner city and impacting underprivileged kids in the city and not in suburbs or other areas. We wanted to stay in downtown Detroit where there is the most need.”
The first steps were to form a foundation, gain 401(c)(3) non-profit tax status from the IRS and then form a diverse and talented board. This took some time. Then, they needed to find the money to fund it. This took more time. But Detroit is a strong community and several local businesses were willing to partner to get things back up and running. And in June of 2015, the First Tee of Greater Detroit began with its first green grass program.
Today, the program is as strong as ever, with over 500 students in the spring, summer and fall programs, which all act like a sort of camp for youth development and some golf. Additionally, the First Tee of Greater Detroit partners with local public schools to train its PE teachers to teach First Tee curriculum, the nine core values and related golf activities. Over 13,000 additional kids are reached in the National School Program.
For the first three years of The First Tee Detroit’s rebirth, the green grass program took place at Palmer Park.
“Back then, Palmer Park was a really rundown course. We focused our programming on the front nine, and some of the drier areas on the back,” Hay said. The course had issues with flooding and wasn’t in the best condition, but it was home. A place to play and practice regularly. But after a few years, the city put out a request for proposal, seeking additional management help for its public golf courses. “The First Tee was hoping to pull Palmer Park from the RFP and have the First Tee chapter raise money to make it a high quality 9 hole golf course,” Hay said. “It got pulled from the RFP, they signed with Signet, who put their money into the other three city courses and the Palmer Park course never reopened.”
“So now, the children of First Tee Greater Detroit are spread around a bit. They practice and play some at Rackham, one of the other public courses in Detroit. Some at Maple Lane. There are classes and clinics all around the city. “We do not have a home course or facility now but we have more traction with people. The more the First Tee gets bigger and bigger, the more we would love a home base.”
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And with the PGA Tour’s new four-year deal with sponsor Quicken Loans and the Detroit Golf Club, golf interest in Detroit is getting a shot in the arm. More and more kids are signing up with the First Tee Program. And this is just the beginning. PGA Tour events across the tournament schedule are associated with their local First Tee Chapter. Most sites have youth experience areas where the First Tee Experience is promoted and encourages. The core values of the program are on display at tour events and children and their parents alike are exposed to a way to get involved with youth golf. The First Tee of Greater Detroit will have a tent at the Rocket Mortgage Classic adjacent to the Kids Zone.
And just as important, the PGA Tour events donate a percentage of their revenue with the First Tee Chapters. Detroit will be no different in that regard. And some chapters make hundreds of thousands of dollars from these tournaments. “We are one of the primary beneficiaries of the tournament,” Hay said. “The tournament itself will share some of the revenue with local charities. The First Tee of Detroit is one of the charities that will thankfully receive funding from the Rocket Mortgage Giving Fund.”
“It’s a game changer for us,” Hay said about the PGA Tour’s newest stop in Detroit. “It could take us to the next level. Our Board has never been more engaged. We have already seen a huge spike in interest. We have seen 40 to 50 percent more inquiries and kids signing up. Kids want to play and more volunteers are signing up to teach.” In fact, Summer and Fall registration is going on right now and the excitement continues to build.
The First Tee of Greater Detroit has experienced a rebirth. The City of Detroit has experienced a rebirth. And now, as thousands of golf fans drive down Woodward Avenue to watch the best players on the planet compete in the Rocket Mortgage Classic at Detroit Golf Club, they might also look towards Palmer Park and see the spirit of golf sitting idly by, waiting for someone to give it a chance.
Funding, of course, is yet again the issue. But with the right investor(s), Palmer Park could experience a rebirth of its own. And that would not only help reinvigorate the heart of the city, but also the hundreds and soon to be thousands of kids who are discovering the game of golf with the First Tee Greater Detroit. The Rocket Mortgage event is a great start. Hopefully, this is just the beginning for Detroit golf.
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