London – With more and more consumers turning to mobile to shop at their favourite
stores, retailers are ramping up their app game to ensure they offer the
complete seamless omni-channel experience. To make sure they remain ahead
of the pack, premium department store House of Fraser has re-launched its
transactional iPhone app, with an updated look that is said to be ‘the most
significant design change’ since its launch in 2012.
Click Here: Golf special
The newly updated app features a complete new design, which is complemented
by an improved customer journey and is said to facilitate an even smooth
and more rapid check-out time. Enhanced push notifications will help
develop a more personalised and relevant experience for all users and House
of Fraser’s Reward Programme ‘Recognition’ has been added into the app so
customers can collect points and views offers whenever they shop without
the need of the physical Reward Card.
The renewed app also lets customers swiftly add new products to their wish
list from any location within the app and offers new features, such as a
barcode scanner and a personalized stock locator. “With over 60 percent of
online traffic now coming from touch screen devices, the re-launch of the
app answers the needs of increasingly sophisticated customer shopping
habits,” commented Andy Harding, chief customer officer at House of Fraser.
“The integration of Recognition is a significant step in the development of
the app as the glue that knits together the online and offline experience
for our customers.”