Intel and Opening Ceremony have unveiled a number of details on its
upcoming smart bracelet, better known as ‘My Intelligent Communication
Accessory’, or MICA.
The 495 dollar smart bracelet differs from most wearables on the
market today, as its technological capabilities are not the first
thing the designers want the public to take note of. The designers at
Opening Ceremony were adamant that the smart bracelet look like a
piece of jewelry first, and not a just another wearable.
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Although the bracelet carry out similar functions as most smartwatches
on the market, receiving text and email notifications, Facebook and
Google alerts as well as restaurant recommendations from Yelp, its
sleek design, 18 k gold casing and curved sapphire glass touchscreen
display ensure that the bracelet physical aesthetics catch its users
eye.
“Our woman doesn’t want to scream smart bracelet. She didn’t want to
announce to the world that, ‘Hey, I’m into the tech world!’ It’s her
little secret,” explained Humberto Leon, a co-founder of Opening
Ceremony in an interview with the New York Times. “She could go into
meetings, without her phone, and still be able to do things. The first
thing that really came out of this is that we wanted a screen that was
hidden on the back side.”
The smart bracelet functions on its own, meaning it does not have to
be synced to a smart phone to function, although users will have to
sign a two year contract with AT&T for a data plan. Apart from sending
and receiving text notifications, the bracelet also notifies its user
when its time to move on to their next meeting and a tiny, hidden
micro UBS port claims to offer two full days battery life.
“It was a big learning curve for both of the parties, I must tell
you,” revealed Aysegul Ildeniz, a vice president at Intel, when it
came down to designing the bracelet. One function the smart bracelet
does lack is a form of fitness tracker, although this function was
purposefully left out. “We thought the primary function of this
bracelet is for a very busy woman who is on the go, or mothers who
need to stay in touch with the people around them,” explained ldeniz.
MICA will exclusively retail at Barney’s department store in New York
and selected Opening Ceremony stores, as well as online in time for
Christmas.