Jeans for Genes Day, the annual fundraiser that encourages people to
wear denim to raise funds and awareness for Genetic Disorders UK, is
teaming up with Bugs Bunny for a charity T-shirt to mark its 25th
anniversary.
Previous T-shirts that have supported the campaign have featured Batman
and designs from students at leading London art colleges, and for 2020,
Jeans for Genes Day’s limited-edition T-shirt will include the infamous
rabbit wearing a DNA chain with a carrot pendant.
Laura Pattison, campaign director for Jeans for Genes Day, said in a
statement: “We are all extremely excited to be celebrating the 25th
anniversary of this iconic campaign and to have Bugs Bunny, as part of the
design for the 2020 T-shirt.
“Our goal is to help the significant number of children and their
families affected by genetic disorders from across the UK, and with Bugs
Bunny hopping into action we hope this year can be our most successful
yet.”
All profits from sales of the T-shirt, which will retail at 20 pounds
for adults and 10 pounds for children, will go to Genetic Disorders UK,
directly supporting thousands of children with life-altering genetic
disorders in the UK.
Josh Berger, president and managing director of Warner Bros.
Entertainment UK, Eire and Spain, added: “Warner Bros. UK is thrilled to be
partnering with Jeans for Genes Day again this year, it is a privilege to
lend our support to such an iconic fundraising campaign. Bugs Bunny is
globally loved, we hope his involvement will help the campaign to be a
great success and allow the charity to continue their invaluable work with
children and families facing difficult challenges in their lives.”
Monies raised on Jeans for Genes Day, running any time from September 14
to 20, will fund the work of Genetic Disorders UK and provide grants to
organisations for projects, day-to-day support, equipment, respite and
events which bring together affected children and their families.
The Jeans for Genes Bugs Bunny T-shirt is available now from the
charities website.
Images: courtesy of Jeans for Genes