Italian eyewear creator and worldwide distributor Safilo Group and
luxury label Jimmy Choo have extended their eyewear licensing agreement
until December 31, 2018 for the design, production and distribution of the
Jimmy Choo eyewear collections of sunglasses and optical frames.
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The extension reflects the “outstanding growth” of the brand’s eyewear
business across all major countries, especially in Europe and North
America, Safilo said in a press statement.
“We are proud to count Jimmy Choo among our leading luxury fashion and
top-growth eyewear brands,” said Luisa Delgado, CEO of Safilo Group. “The
brand’s uniquely glamorous and confidently iconic style inspires us to
create distinctive eyewear that has exceptional appeal in the markets where
it is distributed via premium quality channels.”
Delgado added: “We see great potential for accelerated growth
particularly in Asia Pacific, China, and Latin America, enabled by our new
commercial leadership capability.”
Pierre Denis, CEO of Jimmy Choo, commented: “We enjoy a strong and
collaborative partnership producing designs that reflect the personality of
the Jimmy Choo brand and the design vision of our Creative Director, Sandra
Choi.
“Safilo’s expertise in commercial execution enhances the quality of our
brand in the highest points of sales across the world. We look forward to
expanding our eyewear presence further globally.”
The Jimmy Choo collection of sunglasses and optical frames is sold in
luxury department and optical stores worldwide, as well as the Jimmy Choo
boutiques.