The concept of beer goggles is not a myth.
According to a Springer study, men under the influence of alcohol are more likely to see women as sexual objects.
The study explored some of the circumstances and factors that influence why men objectify women.
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The study involved 49 men in their twenties and was conducted in the safe space of a college laboratory. Of the 49 subjects, 29 received two alcoholic drinks to mildly intoxicate them, and the rest received placebo drinks.
All were shown photographs of 80 undergraduate women dressed to go out and were asked to rate the women’s appearances and personality. The women’s photos were previously rated by an independent panel on how much warmth, good-naturedness, friendliness, competence, intelligence, confidence, and attractiveness they exuded.