Just after Maison Margiela debuted it collaboration with The North Face,
the outdoor brand announced the introduction of its Black Series, which its
new fashion-forward line. In addition to its collaboration with the Italian
luxury label, this new launch—which will debut on Feb. 24 at Paris Fashion
Week—showcases The North Face’s first steps in a move towards design-driven
fashion.
Approached from a feminine perspective, the premium Black Series
collection represents the most technologically advanced construction and
materials such as its new breathable, waterproof material Futurelight.
The North Face’s head of global creative, Tim Hamilton leads the way for
the new initiative, which began out of the desire to make a design-forward
collection that also embodies the brand’s heritage and innovation.
According to the announcement from The North Face, the Black Series
features women’s specific styles and ultra-feminine silhouettes along with
gender-neutral and men’s pieces.
“With Black Series, we have created the next step in the evolution of
The North Face as a brand that dares to disrupt and push the boundaries of
innovation to deliver timeless designs that are built to last a lifetime,”
Hamilton said in a statement. “In [conceptualizing] the collection, we took
inspiration from The North Face Archival Library, selecting styles that
were born in the mountain, distilling them to their [purest] form, and
rebuilding them into timeless reimaginations.”
The debut Black Series Collection ranges from 60 USD to 1,500 USD and
will be available to The North Face VIPeak Rewards members beginning Feb.
25 on the brand’s website and in select stores. The collection will be
available to the public beginning Feb. 26.
Images: Courtesy of The North Face
Click Here: liverpool mens jersey