Italian fashion house Versace is to focus on its bags and accessories after growing demand and a sales increase of 50 percent. Donatella Versace, in an interview with WWD, stated: “Accessories today have to be anything but ordinary and banal.” Versace is focused on growing the company’s accessories division as sales are expected to leap from a mere 4 percent share of the company’s revenues last year to 30 percent of revenues within the next three years.
“Versace has a history in accessories, but we’ve now refined both the technicalities and the design,” said Giancarlo Di Risio, Versace’s chief executive officer, to WWD. “We’ve approached the category with an accessories mentality rather than as an apparel company doing accessories.”
Proving the brand’s commitment is a new factory that Versace just acquired in Burago, a small suburb outside of Milan known for impeccable quality in bag making. Chanel and Hermès also produce there. “My favorite version is the denim with crocodile trim because I love the idea of luxurious materials mixed with poor ones,” said Versace.
The brand’s accessories now cover the regular ready-to-wear handbag collection and seasonal evolutions of the Biker bag, the year-old Monogram line and the Snap-Out-of-It style with its detachable charms. Some of the styles are limited editions with a production of 2,000 pieces and are labeled: “Made in Italy Gianni Versace Couture Via Gesù 12 Milano.” Excluding department stores, the accessories collections will be available in 220 sales points worldwide, plus the brand’s own stores.
Click Here: liverpool mens jersey